These days, driving new business is the key to your survival, and this highly acclaimed marketing tool is your key to driving new business

With 64 articles by more than 70 contributors and 18 reviewers, this all-new and thoroughly revised handbook covers every aspect of marketing in the design and construction industry from initial market research, to getting leads, to making presentations, to website development. If you're not a marketing professional, then you really need this book.

In a clear, no-nonsense manner, it shows you how to:
- create winning proposals and presentations
- take full advantage of low-cost public relations activities
- develop a winning plan for getting the most from trade shows
- create a high-profile website on a budget
- get your staff to take a market-oriented approach to everything they do