This book is written by a contractor with first-hand experience, and it is packed with proven techniques that will increase leads, cut costs, drive profits, and improve overall productivity. Topic coverage includes identifying the most effective areas to spend marketing dollars, gathering qualified but inexpensive leads, selling more estimates, driving business through the Internet and social networking sites, and more. With special attention to industry-specific trends and the latest technologies, this is a must-have for anyone seeking to develop a strong business that is driven by growth.

Features:
- Captivates readers with a fun, engaging writing style.
- Encourages readers to start making positive changes to their business today with easy to implement ideas.
- Inspires readers to set themselves apart from the competition with tried-and-true strategies to separate the successful contractor from his or her less successful peers.
- Rounds out comprehensive coverage with sections devoted to managing and motivating employees, building a sales team, and maximizing relationships with outside contacts, like banks, CPAs, and attorneys.

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